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Smith & Nephew is growing because of positive market dynamics and the success of our growth strategy.

Positive market dynamics

• Increasing ageing population with post WW2 baby boomers beginning to enter our target markets
• Lifestyle trends of increasingly active lifestyles leading to increased injuries.
• The increase in obesity resulting in more applications for our products
• Increased pressure for improved outcomes from medical practitioners, healthcare providers and patients
• Technology evolution is leading to expanding treatments into areas or age groups which had not previously been possible
• Consumers are much more aware of healthcare developments with the internet providing a particular boost to knowledge and therefore demand for the latest technologies
• This is all leading to increased healthcare spending particularly where products and treatments can offer sound healthcare economic benefits

Smith & Nephew strategy for continued value growth

• Customer and market focus
  • Innovation to provide clinical benefits and value for healthcare systems
  • Focus on the active informed patients
• Value enhancing acquisitions
  • Unique/additive technologies
  • Improved channels to market
• Earnings improvement
  • Aim for above market revenue growth
  • Continue to invest in R&D/innovation
  • Margin enhancement through the Earnings Improvement Programme