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Our strategy

Smith & Nephew's overall strategy is to help improve people's lives by repairing and healing the human body. To achieve this, the Group is focused on continued delivery of sustainable profitable growth, through four strategic pillars for success:

'Customer led': outperforming our makets by focusing on our customers; anticipating and innovating to deliver on their needs.
'Efficient': delivering operating margin improvement and freeing up resources to invest in the business, through streamlining process and systems re-engineering.
'Investing for growth': driving additional sales rom new opportunities such as biologics, emerging markets and adjacent technologies.
'Aligned': aligning and developing our talent and organisation for consistent execution, through leveraging core functions and sharing best practices.