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Our strategy

Our overall strategy is to help improve people's lives by repairing and healing the human body. To achieve this, we are focused on continued delivery of sustainable profitable growth, through three strategic pillars for success:

Market led - driving sustainable long term growth though innovation and customer-focused sales and marketing.
Efficient - delivering operating margin improvement through process and systems re-engineering.
Aligned - aligning and developing our talent and organisation for consistent execution on the Group plan.